How’s Your Business Vision?


Do you miss the forest for the trees? Are you sometimes nearsighted when it comes to your work? Good business vision can help you see the entire picture. Children are told to eat their carrots to improve their vision but entrepreneurs need to eat their carrots, too.

Some entrepreneurs become fixated on one particular thing in their businesses to the detriment of their long term plans. Or, they become so convinced of their “rightness” in everything… Because admitting they don’t know something or admitting to mistakes is somehow a sign of weakness. Even worse, some expect customers or their advisory boards will just rubber stamp everything.

We can all agree that successful entrepreneurs especially need focus and discipline. Focus is good and so is discipline. But here’s the thing: vision is better because it directs focus and channels discipline.

Some may say that vision is essentially the same as focus and discipline. In addition, they may be wondering why Sixense harps on vision specifically because it feels like semantics. Maybe Alice in Wonderland can help illustrate the point:

“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where—” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
“—so long as I get SOMEWHERE,” Alice added as an explanation.
“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”

Don’t be like Alice. The goal for any entrepreneur is not to just get somewhere. The goal is to achieve success. Focus without vision doesn’t yield success – it just yields focus. Our approach always includes asking what success looks like while we embark on the work. An unfettered big picture vision is invaluable because it is the foundation of strategy.

If you’ve eaten your entrepreneur carrots and have a sharp vision in mind, we are an objective and strategic thinking partner to work with. Schedule your free 30 minute phone consultation today. Email or call 312.208.7329.



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